I've been really inspired by Blame Drew's Cancer and think this can give non-profits some ideas about how they can fundraise using Twitter. Here's how it works: we Twitter users, like Drew, can blame all of our problems on his cancer. If I can't find my keys, I can #BlameDrewsCancer. If my dog peed in the house, I'm going to #BlameDrewsCancer. And so on.
With the goal of donating to the cause's new parter, LIVESTRONG, the final tally of "complaints" from Drew's Cancer--AFTER he's beaten it--will hopefully be matched with a dollar donation from sponsors. We can also join the cause on Facebook (http://bit.ly/13TpN2), using the hash tag on Twitter is a lot more fun.
For those of you who are leaders of non-profits: do you think this could be a way to build exposure for smaller non-profits to a larger scale? On the Mississippi Gulf Coast, Twitter is still a relatively intimidating component of social media, and it has yet to take off (I Blame Drew's Cancer) outside of the young professionals population. However, I'm thinking similar promotions on Twitter would be a smart way to promote Gulf Coast causes. What do you think?
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