I am doing it all. In the past few weeks, I've updated my LinkedIn profile, fallen in love with Twitter, and read all of the advice sent my way from Alison Doyle, Tory Johnson, and a few other advice columnists while trying to keep my head from spinning. I'll update on how it goes, and there's one main reason that I'm truly confident that in this terrible economy, I'll find the perfect home for my talents: I know how to integrate marketing communications into a successful campaign. It's an absolute necessity for today's job seeker, and I've created a fully integrated campaign for myself. Main objective: connecting with my potential employers hopefully addressing a need for a kickass change agent (that's me) and using every possible resource to make it happen.
Another awesome thing I've realized through my job search? I don't have to worry about keeping my thumb on the new media pulse outside of grad school. I've learned so much about entering the social media conversation during the free time I have that I can barely keep up.
This morning I was scoping out Trumpet, a very cool agency in my area that often blurs the line between venture marketing and advertising. I've applied for a handful of jobs there and plan to continue to stalk them down, but I digress. They're launching a campaign for Thriv (not sure if that's a long "i," but I can find out for you), and I took advantage of a great promotion for its organic "performance gear" line. After answering some questions about my workout patterns, I'll receive a free product sample. I know the cost of a promotion like that may be high, but what a great way for the new company to get to know its consumer upon the launch. Plus, who doesn't love free stuff. I'm a brand ambassador already.
More on my job search coming up. This week, I'm soliciting advice for getting out there and finding the perfect agency job. Offer it up!
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